Digital Marketing Mastery: 8-Week Curriculum
Our comprehensive 8-week program is designed to take you from beginner to professional digital marketer. Each module builds upon the previous one, providing you with a solid foundation and advanced skills in all aspects of digital marketing.
Course Duration
8 Weeks
Video Content
50+ Hours
Projects
12 Hands-on Projects
Course Learning Objectives
-
Develop a comprehensive digital marketing strategy
-
Master SEO, content marketing, social media, and paid advertising
-
Analyze campaign performance and optimize for better results
-
Create compelling content that drives engagement and conversions
-
Build and manage successful marketing campaigns across multiple channels
Digital Marketing Fundamentals
Build a solid foundation in digital marketing concepts and develop your first marketing strategy.
Module Learning Objectives
-
Understand the digital marketing landscape and key channels
-
Create effective marketing goals using the SMART framework
-
Develop detailed customer personas for targeted marketing
-
Conduct effective market research and competitor analysis
Week 1: Introduction to Digital Marketing
The Digital Marketing Ecosystem
Overview of digital marketing channels and their interconnections
Evolution of Digital Marketing
Historical perspective and current trends in digital marketing
Key Digital Marketing Channels
Deep dive into SEO, SEM, social media, email, and content marketing
Quiz: Digital Marketing Fundamentals
Test your understanding of basic digital marketing concepts
Week 2: Building Your Marketing Strategy
Setting SMART Marketing Goals
Creating specific, measurable, achievable, relevant, and time-bound goals
Customer Persona Development
Creating detailed buyer personas for targeted marketing
Market Research Techniques
Methods for gathering and analyzing market data
Project: Create Your Marketing Plan
Develop a comprehensive digital marketing strategy for a business of your choice
Content Marketing & SEO
Master the art of creating valuable content and optimizing it for search engines to drive organic traffic.
Module Learning Objectives
-
Develop a content strategy that aligns with business goals
-
Master keyword research and competitive analysis
-
Optimize content for search engines while maintaining quality
-
Create different types of content for various marketing channels
Week 3: Content Strategy Development
Content Marketing Fundamentals
Understanding the role of content in digital marketing
Content Types and Formats
Exploring different content formats and their uses
Creating a Content Calendar
Planning and scheduling content for maximum impact
Quiz: Content Strategy Fundamentals
Test your understanding of content marketing principles
Week 4: SEO Fundamentals
SEO Fundamentals
Understanding how search engines work and ranking factors
Keyword Research & Analysis
Finding the right keywords to target for your business
On-Page SEO Techniques
Optimizing your content and website structure for search engines
Project: SEO Content Creation
Create SEO-optimized content for a business website
Social Media Marketing
Learn how to build and engage with your audience across different social media platforms.
Module Learning Objectives
-
Develop platform-specific strategies for major social networks
-
Create engaging social media content that drives interaction
-
Build and grow an engaged community around your brand
-
Measure and analyze social media performance
Week 5: Social Media Strategy
Social Media Landscape Overview
Understanding different platforms and their unique characteristics
Platform-Specific Strategies
Tailoring content and approaches for different social platforms
Community Building & Engagement
Techniques for growing and engaging with your audience
Social Media Analytics
Measuring performance and optimizing campaigns
Project: Social Media Campaign
Design a multi-platform social media campaign for a business
Paid Advertising
Master the art of paid advertising across search engines, social media, and display networks.
Module Learning Objectives
-
Create effective paid search campaigns (Google Ads, Bing Ads)
-
Develop targeted social media ad campaigns
-
Optimize ad spend and improve ROI
-
Implement retargeting and remarketing strategies
Week 6: Paid Advertising Fundamentals
Introduction to Paid Advertising
Understanding the paid advertising ecosystem
Google Ads Mastery
Creating and optimizing search, display, and video campaigns
Social Media Advertising
Creating effective ads on Facebook, Instagram, LinkedIn, and more
Retargeting & Remarketing
Strategies to re-engage potential customers
Project: Paid Campaign Strategy
Create a comprehensive paid advertising strategy
Email Marketing
Build effective email marketing campaigns that drive engagement and conversions.
Module Locked
Complete the previous modules to unlock this content. This module covers email marketing strategy, list building, automation, and analytics.
Analytics & Measurement
Learn how to measure, analyze, and optimize your marketing efforts using data-driven approaches.
Module Locked
Complete the previous modules to unlock this content. This module covers analytics tools, KPI tracking, and data-driven optimization strategies.
Conversion Optimization
Master the art of converting visitors into customers through effective landing pages and optimization techniques.
Module Locked
Complete the previous modules to unlock this content. This module covers landing page optimization, A/B testing, and conversion funnel analysis.
Digital Marketing Strategy & Career Development
Bring everything together into a cohesive strategy and prepare for your digital marketing career.
Module Locked
Complete the previous modules to unlock this content. This final module covers integrated marketing strategy, career development, and portfolio building.
Course Resources
Marketing Tools Guide
Curated list of recommended tools and software for digital marketers.
View GuideCommunity Forum
Connect with fellow students and instructors for support and networking.
Join DiscussionLive Webinars
Schedule of upcoming live sessions with instructors and industry experts.
View ScheduleTemplates Library
Ready-to-use templates for marketing plans, content calendars, and more.
Access TemplatesRecommended Reading
Curated list of books, articles, and resources to supplement your learning.
View List